Utilisation de AWK : runaway string constant

$ cat foo.sh
#! /bin/bash

while read -d '|' line
do
echo "insert into ma_table(crted_a,recer,opt,reaon,teme_id) select '2018-07-11','${line}','','Message',id from ma_table where id in(select id from ma_table);"
done <fich

$ cat fich
toto@mail.com|titi@mail.com|tutu@free.fr|titul@gmail.com|

$ ./foo.sh
insert into ma_table(crted_a,recer,opt,reaon,teme_id) select '2018-07-11','toto@mail.com','','Message',id from ma_table where id in(select id from ma_table);
insert into ma_table(crted_a,recer,opt,reaon,teme_id) select '2018-07-11','titi@mail.com','','Message',id from ma_table where id in(select id from ma_table);
insert into ma_table(crted_a,recer,opt,reaon,teme_id) select '2018-07-11','tutu@free.fr','','Message',id from ma_table where id in(select id from ma_table);
insert into ma_table(crted_a,recer,opt,reaon,teme_id) select '2018-07-11','titul@gmail.com','','Message',id from ma_table where id in(select id from ma_table);