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IDEAS FOR A SMALL WORLD
New york times, May 9th 2009
We live in an incridibly shrinking age. the economy, newspapers, businesses and paycheks are getting smaller. but not all downsizing is bad. size may still matter, but these days, it seems that small can have a greater impact. After decades of being driven by the urge to acquire something bigger and better, the small, the efficient and the uncomplicated may be what helps people avoid the next big bloat.
so, tiny is back in a big way, and in india, it comes on four dinner-plate-size wheels.
the tata nano, a compact car that sells for about $2,000, is the shortest (310 centimeters) four-passenger car for sale in india. producing small cars with fuel-efficient engines is now the auto industry's goal.
grocery stores are also shrinking. the idea is to lure time-starved shoppers who do not want to pay high prices and wander long grocery aisles. the biggest push in such stores is coming from the british retailer tesco, but discounters like Lidl and Aldi, both German chains, have been spreading in Europe and the United states.
The average person goes shopping for 22 minutes. You cannot see 30,000 or 40,000 products. people want less assortment.
It is not only the stores that are shrinking, bur also their products. the american obsession with supersizing has now given way to "short-sizing". Aiming to offest increased ingrediant and transportation costs, some food manufacturers have been reducing the size of packages like cereal, chips and chocolate bars.
more companies are cutting down on packaging to adress environmental conserns as well. Wal-Mart has been pushing its 60,000 vendors to get rid of excess packaging.
"Brevity is the soul of wit,right?" Biz stone, a co-founder of twitter, quoted Shakespeare to explain the success of this microblogging service, where 140 characters or less is the rule.
New york times, May 9th 2009
We live in an incridibly shrinking age. the economy, newspapers, businesses and paycheks are getting smaller. but not all downsizing is bad. size may still matter, but these days, it seems that small can have a greater impact. After decades of being driven by the urge to acquire something bigger and better, the small, the efficient and the uncomplicated may be what helps people avoid the next big bloat.
so, tiny is back in a big way, and in india, it comes on four dinner-plate-size wheels.
the tata nano, a compact car that sells for about $2,000, is the shortest (310 centimeters) four-passenger car for sale in india. producing small cars with fuel-efficient engines is now the auto industry's goal.
grocery stores are also shrinking. the idea is to lure time-starved shoppers who do not want to pay high prices and wander long grocery aisles. the biggest push in such stores is coming from the british retailer tesco, but discounters like Lidl and Aldi, both German chains, have been spreading in Europe and the United states.
The average person goes shopping for 22 minutes. You cannot see 30,000 or 40,000 products. people want less assortment.
It is not only the stores that are shrinking, bur also their products. the american obsession with supersizing has now given way to "short-sizing". Aiming to offest increased ingrediant and transportation costs, some food manufacturers have been reducing the size of packages like cereal, chips and chocolate bars.
more companies are cutting down on packaging to adress environmental conserns as well. Wal-Mart has been pushing its 60,000 vendors to get rid of excess packaging.
"Brevity is the soul of wit,right?" Biz stone, a co-founder of twitter, quoted Shakespeare to explain the success of this microblogging service, where 140 characters or less is the rule.
