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Why are Lidl tickets blue? An eco-friendly approach.

LaRedaction Posted messages 890 Registration date   Status Administrator Last intervention   -  
 gargamel -
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The blue receipts from Lidl are made using a process called thermal transfer. This aesthetic choice may seem strange, but it is not. The paper used contains neither ink nor chemical developer; it has a layer of black pigments that become visible with heat, which gives the receipts their color. As a result, they are more resistant to time, light, and even oily residues. Additionally, unlike traditional receipts, they are completely free of harmful substances and therefore recyclable. This decision is part of a broader initiative by Lidl to reduce its environmental footprint. What do you think? Should more brands adopt this practice?
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5 answers

  1. visesse
     

    Incredible! You have just discovered lukewarm water. Ten years ago, and for some even longer, the majority of brands have been using thermal paper in their ticket printers, and we no longer hear the characteristic clatter of dot matrix printers. And this has little to do with an environmental commitment. The argument is primarily economic. Much fewer breakdowns, no maintenance; all you need to do is change the roll for the cashier. After that, it's quite possible that Lidl is engaging in greenwashing, trying to make a profit-driven approach appear virtuous. Well done, you've fallen into the trap! And into Lidl's marketing.

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