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Larger Lidl Carts to Encourage Purchases

LaRedaction Posted messages 884 Registration date   Status Administrator Last intervention   -  
Pierr10 Posted messages 13860 Registration date   Status Moderator Last intervention   -
https://fr.123rf.com/photo_102535897_berlin-22-avril-2018-caddies-par-magasin-lidl-the-lidl-est-une-cha%C3%AEne-allemande-de-supermarch%C3%A9s-disc.html?downloaded=1
Lidl uses marketing tricks to encourage its customers to buy more. Among these strategies, the size of the shopping carts is particularly larger, creating an illusion of emptiness that encourages the buyer to fill it up more. Additionally, the bottom of the cart is designed so that items accumulate at the bottom, amplifying this sense of emptiness. These tactics aim to increase sales, and they can impact consumers' budgets. Would you say you've noticed this phenomenon during your shopping?
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4 answers

  1.
    bg62 Posted messages 23435 Registration date   Status Moderator Last intervention   2 437
     

    well, we're really hitting rock bottom if CCM starts getting into these kinds of traps for suckers... goodbye seriousness and 'reputation' ^^^^

    3
    1. Pierr10 Posted messages 13860 Registration date   Status Moderator Last intervention   5 856
       

      It's really shameful! To spread a genuine lie based on a bogus documentary that appeared 3 years ago on a German channel!

      2
  2. stepikar Posted messages 1 Status Member 1
     

    I've already seen this article from "cady". I remained skeptical. I checked all the supermarkets and hypermarkets I go to. It's absolutely FALSE - Lidl does not have a bigger cady. The biggest one right now is from Carrefour. I would even say gigantic.

    We need to stop spreading nonsense.

    1
  3. jmarion3 Posted messages 49498 Registration date   Status Contributor Last intervention   5 512
     

    Nowadays, we don't look at the size of the cart but what’s left in the wallet...!

    1
  4. brupala Posted messages 111189 Registration date   Status Member Last intervention   14 462
     

    Hello,

    at least we know who sponsored the fake article, with the name appearing 6 times, plus photo and title.

    What do we call that? advertorial or something like that, but it's missing one thing, it's not flagged.

    And there you go, there you have it ....

    But misery, how annoying the line spacing is!!

    1