Le queniau
Posted messages7766StatusContributor2 014
Hello, I found an article that talks about the font "Bienvenue":
"Knowing that Carrefour has abandoned (at least for the communication in 4×3, the most visible to the general public) its developed character (with sweat) over several years, that the "Bienvenue" font spends its time appearing on packages of ice cream cones (Picard) and other campaigns for brioche, I wonder if a typography specifically designed for a company is not a delusion… given the misunderstanding of this tool by the majority of designers (not to mention the general public, who are mostly unaware of it — except for those in the world who have communicated in an educational manner about their change)."